Econex, a provider of e-commerce services for small businesses, came to ICE to develop a complete identity, marketing strategy, and communications program and materials. Econex partnered with HP to deliver their e-commerce solution. We created a
small-business customer-focused sales CD-ROM; designed to support standalone or co-branding with channel sales partners, with a response mechanism tied-in to a web link to track how many leads the program generated for each channel partner. Creative direction and assets from the CD were also carried through in print materials, and on an HP-hosted and branded website.
Created in association with ICE/NY