Intria-HP, a joint venture between HP and CIBC, is a provider of highly secure, highly available online financial transaction services. They sought to re-position their brand to better reflect their stature and lineage, and to help them expand their markets. As a part of that effort we created a new website and a companion CD-ROM. The CD-ROM tied in to the new brand identity, leveraging many assets created for other parts of the marketing program. It was designed to support in-person sales calls, be suitable as a leave-behind or trade-show handout, and even to function as an automated capabilities presentation if a qualified presenter was unavailable.
Created in association with Viaduct/The Wolf Group