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The MS Walkman® was a critical introduction to the venerable Walkman product line. Not only was it the first fully solid-state Walkman, but the integration of the Memory Stick® made it a watershed product as Sony moved towards a long-term vision of an all digital, multi-channel, multi-modal strategy for its music hardware and software. We created this CD-ROM to provide education and training to Sony's sales force; delivering critical knowledge and also the energy and excitement built into this innovative new product.

Created in association with ICE/NY