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Intria-HP, a joint venture between HP and CIBC, is a provider of highly secure, highly available online financial transaction services. They sought to re-position their brand to better reflect their stature and lineage, and to help them expand their markets. As a part of that effort we created a new website and a companion CD-ROM. The site, with a strong B-to-B focus, was designed to complement the new brand identity, and to integrate key messaging developed by the marketing strategists - and cross platform content, such as the custom video scenarios that were produced. HP recently bought out CIBC's interest in the joint venture.
Created in association with Viaduct/The Wolf Group/NY