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Seeking a way to gather opted-in email addresses for future marketing efforts, bmi and Visit London offered the highly desirable prize of two tickets for the men’s final at Wimbledon to attract visitors to a sweepstakes minisite. The campaign combined banners, text ads, and HTML emails with a successful tell-a-friend viral component. The creative featured American players across all of the non-text placements and used the motion of a bouncing tennis ball to bring life to Flash-animated banners. This month long campaign exceeded click and sign-up goals by more than 100%.